The Monster’s New Home

Accent Media recently got an online overhaul, and it’s no minor update.

The process involved design consultation, planning,  some simple storyboarding, plenty of coding and many hours of troubleshooting. People have asked about it, so I’m going to share some details about the process.

In my research I found that most web design companies in Windsor actually don’t go all out on their own sites. I wanted something which was simple and carried the basic message, but was eye catching and colourful.

Of course, I turned to SPOTVIN, local designer and branding expert for the first stages. We discussed concepts and decided that generally the web was something that evoked fear or dread for people, and the Web Monster was created.

The concept revolves around a single page, so that only scrolling was required. Clicking from buttons along the top was added later as a courtesy to button fans.

Each section of the site tells a story – the impending attack of a monster, the attack itself, the plan to fight back and the ultimate conquest of the monster by Accent Media, a metaphor for how we can help your company tame the beast that is the internet.

Once the design was complete, Accent Media began the lengthy process of chopping up the various elements and positioning them, as well as the process of troubleshooting functionality on various different browsers and devices.

The end result? A striking, simple yet effective design and interface that presents a simple message, with more details to be found as you scroll down the page.

Here’s a few tidbits about the page and the design:

  • 100% Flash-free – uses only HTML and standard methods.
  • Viewable on mobile devices, particularly iPhone, iPad and iPod touch.
  • Fluid design allows the site to fill the browser screen – viewable at small sizes, spectacular on large monitors.

As always, I’d love to hear feedback on the revamp – all comments welcome!

Chalk It Up To Experience

These guys can do no wrong in my eyes, but it’s simple, smart little ideas like this that make them so great at what they do.

Chalk is a browser-based quick sketching app for iPad only. The app is inspired by their favourite method of brainstorming.

Visit Chalk, create a simple sketch in two colours, save the image to your iPad and that’s all she wrote.

If you’re reading this wondering why anyone would use this over pencil and paper, or thinking how great a few more features would make this, you’re not the target audience.

Accent Media Will Be At TEDx Detroit

Accent Media will be at TEDx Detroit this year with the other members of The House. TED, or Technology, Entertainment & Design are three areas that fascinate and inspire me, so I’m looking forward to seeing some great speakers. Will you be there?

Google Places Users In Purgatory

You’ve probably all used Google Maps, and Windsor just got Street View, improving Google Maps by a factor of 10. Well, the third point on the Google mapping triangle is Google Places, a service designed to allow businesses to add their services to Google Maps.

Sounds like a great idea, huh? Everyone wins – Google’s services are enhanced, users can find and search more efficiently, and businesses have an easy way to help people find them.

Two weeks ago my business moved from my home to an office location not far away. This has to be a fairly common event, and as a service aimed at small businesses, you would think this would be well within Google Places capability. After two weeks of on and off editing, checking, forum-reading, reporting problems, moving markers, I can now tell you that even in common everyday use, Places is a disaster, unless you build a new building that is correctly located on Google Maps and your business moves there and remains there forever more.

First I updated my Google Places profile to reflect the change of address. The address now shows correctly, but the marker on Google Maps still shows at the old location. I can use the ‘move your marker’ option, but when I tried to do this at the new location which incorrectly reported the position of the street address, the result was a confusing mess where Maps, Places and Street View all end up reporting something different.

Second, I realized the new office address lists two old businesses (one at the correct address and one incorrectly placed two doors down). One has been closed down for two years, the other has been closed for over seven years. Probably in an effort to stop small businesses from tinkering with competitors listings, it is not an easy thing to alter a listing placed by someone else, but it seems as though Google expects people to politely remove their listing from Google Places once their business goes bankrupt, something I doubt anyone takes the time to do.

Added to all of this is the fact that you cannot email Google or contact them in any way for support or guidance. This is understandable, considering the number of users and the wide range of products they provide at no charge, but at what point did they begin believing their products were so bulletproof that forums and vague help documents were all that was required?

Currently my business is listed in Google Maps at the wrong location, and a search for the new address shows two outdated listings that I cannot edit or remove. Thanks a bunch Google.

Update: After some conversations with people both smarter and more frustrated than myself, I understand that Google, in their infinite wisdom decided to import existing business directory data into their system to get it started, and it’s this data that is currently un-editable in certain regions, Canada apparently being one of them.

A Portrait

At the Made In Windsor Open Air Crafters Market, a very talented girl named April Fawler did a quick portrait of me – she was even able to grant my request to make me better looking!

The House

I posted a couple of weeks ago about a new project I’m working on that I’ve been a little cagey about. It’s a pretty big project and it involves me, Accent Media and a few people I’ve been working pretty closely with.

Plenty of people in Windsor are already familiar with The House, but for those who aren’t, The House used to The Nisbet Inn, on Elliott and Pelissier, but has been empty for several years now.

The House Windsor Ontario

Here’s the official press release:

“131 Elliott Street will soon become a cultural hub in downtown Windsor. The House, set to open September 1, 2010, in the former Nisbet Inn, is a creative collective that will encompass several exciting new businesses. This creative and entrepreneurial development will allow clients to access a wealth of expertise via several business channels all under one roof. While running as a cafe and hyper-local food retail space (Rino’s Kitchen) it will also house a catering company (Black Kettle Catering), a graphic design studio and new apparel store which will feature “ON WINDSOR” t-shirts (SPOTVIN), a web services and strategy development company (Accent Media), and a promotions and social media hotspot (Taking On Media). Rino Bortolin, Shane Potvin, Toby Leftly, and Tom Lucier are the four partners making up The House. They’ll be collaborating with each other and outside influences to create new events and experiences within The House and elsewhere in the region.

The first project that The House is helping to launch is Christine Rideout-Arkell’s “Made in Windsor” art market, expanding in the parking lot beside 131 Elliott Street each Sunday afternoon starting mid-August.

This is a place to make new things happen, or you can come and sit in the back yard and enjoy a smoothie or cup of coffee while enjoying the breeze and a good read. The House will be what you make it.

For hours and special event info, look for the soon to be launched website: www.thehousewindsor.com.

The Big Day

Today is an exciting day for Accent Media. We are scheduled to sign the lease on The House and hopefully pick up the keys. What is The House? A project involving me and three other Windsor businesses. The House in question? It’s this one.. Stay tuned.

SMART Advertising

As a SMART car owner, I couldn’t resist posting this piece about innovative and creative SMART car advertising – love the idea of paying half for parking.

The Nature of Data

This piece from Information Is Beautiful is interesting because it’s become commonplace for the media to quote numbers and figures with little or no frame of reference. A simple infographic shows the cost of the Iraq/Afghanistan war compared to say, Walmart or Apple’s profit margin, or the global cost of the economic meltdown.

What’s Up At Microsoft?

I’ve not written about Microsoft for a long time, but this is just sad. This post about the Kin is damning enough, but the comments, many by alleged Microsoft employees are some of the most damaging criticism of any company I’ve ever read.